Once a year, Pioneer Public Television works very hard to retain current members and encourage new members by offering a membership pledge drive. This year, Pioneer gave the communities they serve the opportunity to feature their community during the drive. Volunteer members of the communities took membership calls in order to help Pioneer reach their goal.
Pioneer Public Television is celebrating its 49th year of broadcast operation with a Community Pride Membership Drive, February 28th through March 18. Pioneer has a goal of raising $60,000 during the course of the drive in the form of new and renewing memberships. The funds are used to pay for programs that are broadcast on the station’s 4 digital channels, 24 hours a day, 365 days a year. Featured communities include: Windom and the River City Eatery (Feb. 28), the Granite Falls Chamber of Commerce and Community Theater (March 1), Worthington’s Minnesota West Campus (March 3), theMontevideo Chamber of Commerce (March 8th), the Appleton Hospital and Chamber of Commerce (March 10), the Luverne Chamber of Commerce (March 14), Morris Chamber of Commerce and the Stevens Community Medical Center (March 15). The live membership drive programs will be held in the evenings during prime time broadcasts of special programming on Pioneer.
“We have great supporters in many communities and this is a way to recognize and celebrate that support,” said President and General Manager Les Heen. Pioneer recently negotiated the expansion of its signal to the Dish Network satellite service serving the Twin Cities designated market area (DMA). With a signal reaching to counties in western Wisconsin on the east and to the Missouri River on the west, Pioneer has one of the largest geographic viewing areas of any PBS station in the nation emanating from one of the smallest towns in the PBS system.
I was able to participate in the pledge drive with the Granite Falls community. It was very exciting to have the opportunity to be involved in such an event. Never being on live TV before, it seemed nerve racking until the lights hit. Everyone was very calm and understanding, it just felt natural. I was very lucky to be there with such wonderful, fun people which lightened the atmosphere. We all had a great experience taking calls and assisting Pioneer in reaching their goal. When our time ended, no one was in a big hurry to leave. We talked about how exciting it was to be a part of such a meaningful event like the pledge drive. I would recommend this volunteer opportunity to anyone. Many people came up to me days after telling me they saw me on TV, it was a great feeling knowing people I knew had tuned into Pioneer.
They are looking for more volunteers to help answer calls during the pledge drive. For more information on how you can help, go to: Pioneer Public TV
‘Connecting Rural Minnesota’